Over the past year or so, 888.com’s B2B arm Dragonfish has been forging ahead to make a name for themselves in the online gambling industry as if the aspiring son of a veteran actor. Whilst 888.com chases the elusive old flame that they’ve always wanted to get their hands on, Dragonfish doesn’t seem to get distracted in the slightest.
City Bingo has signed an agreement with the B2B Company under which they’ll be Mandalay Media’s third standalone network on the Dragonfish bingo software platform. The B-I-N-G-O party currently includes Costa Bingo and Sing Bingo, the idea of the party that you come dressed as one of the letters from the word. Sadly this means that only five people can attend the party, but at the current rate only one site is signed up per year so it will be at least two years before they run into problems.
“The Dragonfish bingo platform is a recognised industry leader, and it has helped us to forge a strong and successful partnership with Mandalay Media. We are delighted to further this partnership with the launch of City Bingo, and look forward to working with them to help the site reach the levels of success achieved by the two previous networks,” said David Zerah, managing director at Dragonfish.
In addition to providing the software, Dragonfish will also provide back office integration, 24/7 customer support and ePayments. Mandalay Media will operate the brand and run CRM and marketing.
Richard Skelhorn, co-founder of the Mandalay Media Group, commented: “City Bingo will provide our players with a new and exciting place to enjoy Free Bingo 24/7 and a host of exciting instant games such as Monopoly and Cleopatra. Our new instants tournaments that will be released shortly will provide a new and exciting element to the brand.”
