No stranger to a marketing trick or ten, Paddy Power, the pioneer of the novelty bet, might like to open up a book on how long it’ll be until someone throws a proper hissy fit/tantrum at their latest public show. Paddy’s esteemed group of sign erectors’ current stop is this weekend’s Ryder Cup golf taking place in Wales, putting up the Hollywood-esque sign that has been a regular fixture at Cheltenham race meetings for a couple of years now.
The signs vital statistics are that it reads PADDY POWER, and measures in at a massive 270-feet in length, the global recognized ambush marketing length, as listed in the Ambush Marketing Rules and Regulations 2011. Paddy’s move has angered the golf course, local council, course officials, all the other sponsors, but Tiger Woods, and the weather, are pretty happy with the whole debacle – it deflects attention away from these two after all.
Due to the rather exorbitant ticket prices at this years tournament, it may well have been a bit more amusing if Paddy had offered customers plastic surgery to look like golfers taking part in order to gain access for free, the only condition being they hand out leaflets for the online bookie.
No tweeting, no big signs. Didn’t know Wales were such a bunch a spoil sports!