Bwin suffers after expensive summer holiday

TAGs: 2010 world cup, Bwin

bwin logosThings really haven’t gone particularly well for Austrian gaming company Bwin since they decided to make a small gathering into a fully fledged rave by merging with PartyGaming last month. If being banned from eating Bratwurst and Sauerkraut with their Spanish branch wasn’t enough, and then being elaborately overcharged for some Bordeaux claret, they’ve now released a drop of 27% in quarterly operating profit.

The decrease was mainly down to high marketing costs in the build up to the World Cup and the aforementioned intensive preparation and start-up costs in France, money they really don’t want to be losing ahead of the completion of the merger. Still, weren’t able to make an ad as memorable as Paddy Power’s. Maybe use dwarves wrestling or something, otherwise they’ll still Blosing. Read more.


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