The problems faced by horse racing industry on both sides of the Atlantic have been well documented. But one UK wag thinks he has the solution – stop treating betting on the ponies as the unsightly barnacles on the boat. Betting is the boat, for fuck’s sake. Bin the shite about which WAG is wearing what stupid hat and promote the undeniable fact that ‘a flutter is fun.’ Voila – your marketing slogan’s in place, which means you’re already halfway to the finish line. You’re welcome. Read more.
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