The Irish love themselves some Cheltenham action, but apparently there are limits. For Irish bookmakers BoyleSports, that limit is four years, which is how long they’ve been sponsoring the International at Cheltenham, the second richest hurdle race in the world. Mark Nunan, BoyleSports’ marketing maven, says that the relationship is over because the original objective was to build brand awareness, and now that that’s been accomplished, they’re outta here. Would it be too much to hope that the Cheltenham folks will now release an expletive-laden voice mail in which BoyleSports calls them ‘cunt-whores’? Read more.
Ireland’s top amateur sports body bans all betting sponsorship
February 24, 2018
BoyleSports founder names son-in-law Conor Gray new CEO
July 24, 2017
Playtech BGT Sports extends BoyleSports deal
March 28, 2017