EveryMatrix kicks off in-play betting in time for World Cup

Timing is everything. For example, if every single referee on the pitch hadn’t chosen the exact same moment to glance down and contemplate their shoelaces, Ireland would be playing in the World Cup instead of France. So with industry analysts claiming that in-play will account for 60% of all World Cup wagering, the eve of the World Cup would seem a very good time for EveryMatrix to announce the launch of its in-play betting platform. Read more.