Racing For Change’s free admission weekend promotion at nine tracks last month was an attempt to lure some fresh faces into the stands, and on that score it was a grand success. However, data garnered from that weekend revealed that ‘watching the races’ came in at a lowly #5 on punters’ ‘most enjoyable part of the experience’ rankings, while on the question of what would make future visits more enjoyable, ‘cheaper drinks’ was #1. So, I guess all Racing For Change needs to do now is add a few more taps, maybe a karaoke machine or two, then get rid of those pesky horses, and Bob’s your uncle! Read more.
Stan James signs five-year sponsorship deal with The Jockey Club
October 9, 2010
When the Levy breaks — UK horse racing wants more money from bookmakers
September 19, 2010
Epsom derby will not be moved to satisfy bookmakers
June 10, 2010
Racing For Change introduce Customer Charter
May 23, 2010
Horse racing: who has the plan to save the sport of kings?
April 24, 2010