With France on the cusp of part-liberalising its betting market, prepare for a new dawn of sponsorship deals between football clubs and egaming companies. Betclic may have recently agreed a new deal with Juventus, but its close ties with Mangas Gaming means it has jumped at the chance to sponsor Olympique Marseille. And if you don’t think that’s very loyal, spare a thought for the 13 Portuguese sides Betclic already sponsors. Read more.
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