Come for the cake, stay for the gambling. Back in the Rat Pack’s glory days, casinos relied on bona fide entertainers to lure patrons that fell outside of the ‘serious’ gambler demographic. But nowadays, with the criteria for determining celebrity status dramatically lowered, seemingly anyone who’s appeared on TV or a supermarket tabloid will do. So you get the Cake Boss guy appearing at Bally’s in Atlantic City – and 2,000 people show up. Sleep well, Frankie. Read more.
Hurting casinos using ‘celebrities’ to draw crowds
