888.com makes Mediaplexa affiliate move

888_logoIf 888.com was just about online poker and casino, it would be careering down shit creek without a paddle. Lucky for 888 then that it has a couple of paddles in the boat – one is called Wink Bingo and the other is called Dragonfish, its B2B arm, which have both helped offset dramatic poker and casino revenue slumps and opened the door to the newly regulated Italian market. 888 is trying its best to ride the white water – as its latest affiliate deal with Mediaplexa this week suggests – but surely it’s only a matter of time before it joins forces with one of the big boys. Read more.