Not sure if you heard the news, but Twitter is making it WAY easier for website owners and Social Networks to integrate with the Twitter community. No more API bullshit and intense coding structures, this is as simple as inserting a few lines of Javascript and leaving the rest to Twitter and it’s users. Every aspect of your site will automatically integrate with Twitter, widening your reach and potential engagement. I have always loved the open nature of this service. Read more about @anywhere on the official Twitter Blog.