It’s a combustible mix of English toffs and Irish lads that come together at the Cheltenham Festival, national hunt’s showpiece event. The British Tote reaps some 10% of its annual on-site turnover from Cheltenham, and it’s estimated that attendees will consume 20,000 bottles of champagne, 30,000 bottles of wine, 240,000 beers and 220,000 pints of Guinness. But how does Racing For Change hope to get people excited about the ordinary everyday races, the lifeblood of the industry? Would you believe a celebrity-themed reality series? Unless that series stars a naked Cheryl Cole riding a horse down the Tottenham Court Road, millions of UK residents will likely be racing to change the channel. Read more.
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