Unibet has become the latest in a string of operators to move into the business-to-business space by launching a B2B arm and signing a deal to provide a sports betting platform for Paf. For the uninitiated Paf is not a magic dragon but it does, in fact live by the sea. Otherwise known as Ålands Penningautomatförening (now you know why they call it Paf), Paf is a gambling company from Finland’s semi-autonomous Åland islands. Read more.
