Unibet enters B2B market, strikes sports deal with Paf

BellyFlopUnibet has embarked on its first global gaming B2B venture, signing a three-year deal to provide Finnish operator PAF with a full sports betting solution. In making the move into B2B, Unibet has followed the path laid down by Betsson, Bwin, PartyGaming, 888, Paddy Power and others. Seriously, last one into the B2B pool has to buy the drinks! Read more.