After recently boosting its social media presence with the launch of its social-media programs and commitment to connecting with casino operators and players, Las Vegas based, Bally Technologies has now taken it one step further with the acquisition of MacroView Labs.
MacroView Labs is a developer of mobile applications and platforms and with this latest acquisition, Bally said the company will have full control over the development of new mobile gaming marketing, customer service, as well as play-for-fun technologies. Additionally, the acquired assets will enable the company to accelerate its growing mobile applications business by providing an infrastructure for rapid deployment across multiple smart-phone operating systems.
MacroView Labs’ cloud-based platform will be integrated with Bally’s slot-management systems, casino-management systems, and Elite Bonusing Suite to enable Bally to offer more powerful solutions for casinos to interact with patrons on and off the casino property.
“People and businesses are increasingly using mobile devices for entertainment, self-service transactions, and to more efficiently manage and receive information…and the casino gaming industry is no exception,” said John Connelly, vice president of business development for Bally Technologies said in the release. “This acquisition of the leading provider of mobile solutions for casinos will help us more rapidly bring new mobile solutions to market and give us a powerful, cloud-based platform for rapidly deploying these apps to our customers and their patrons and integrating into our own systems solutions.”
