Branding the key to Atlantic City’s rescue plan, say experts

Peter Amsel
July 25, 2010
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Atlantic-City-Rescue-BrandingBranding experts are saying that New Jersey Gov. Chris Christie’s state takeover of Atlantic City will succeed or fail based on the clarity of its marketing message. ‘Las Vegas East’ just won’t cut it anymore. So what is the city’s essential appeal? What does it have to offer that no one else can? I mean, besides Snooki, saltwater taffy and condoms washing up on the shoreline? Read more.

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Tags: Article, Atlantic City, chris christie
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