The road to success and the road to failure are almost exactly the same.
—Colin R. Davis
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Internationally licensed online gambling operators now hold a significant share in Sweden’s overall gambling market.
By how much?
Online gambling operators not holding a Swedish gaming license saw their share rise 11% year-on-year to just over SEK 4b. This figure represents one-quarter of Sweden’s online gambling market.
This also translated to the growth of Sweden’s gambling market.
Sweden’s Lotteriinspektionen gaming regulatory body said that the country’s overall gambling market rose by 3% at SEK 16.5b (US $1.95b) through the first nine months of 2017.
How is Sweden’s gambling monopoly doing?
Not well. The state-owned Svenska Spel reported overall year-to-date sales declining 1% to SEK 6.5b. The decline was due to the lackluster performance of land-based operations.
Anything else that I need to know?
The ATG horserace betting monopoly reported that its land-based sales down 8% to SEK 1.3b while digital ops improved 16% to SEK 1.76b.
Takeaway
International gambling operators should savor their revenue growth now as the Lotteriinspektionen is aboit to make their lives miserable. The state regulator has vowed to crack down on international online operators’ ability to advertise with Swedish-facing media outlets.
| GLOBAL ROUND UP |
| ASIA |
The Telangana legislative council has passed the Telangana Gaming (Amendment) Bill 2017 that will seek to convert the state’s gaming ordinances into law.
| EUROPE |
Serie A, Italy’s top flight football league has ended its sponsorship deal with Russian bookmaker 1xbet’s for the latter’s lack of an Italian gambling license.
| NORTH AMERICA |
The Empire City Casino in New York state is looking for a deep-pocketed partner to help it fend off competition from its rival Resorts World Catskills.
| FACT YOU NEED TO KNOW |
Australians bet more money per capita than any other country in sports betting, poker, online casinos, land-based casinos, and other forms of gambling combined. Australians collectively spend $18 billion per year on gambling.
| WORD OF THE DAY |
Click Fraud—it refers to generating “fake” clicks to a merchant program that is based on a pay-per-click compensation method.
| PRESS RELEASE |
Storm International announces the opening of SL Casino in Riga, Latvia
Storm International, a casino management company, is expanding in Latvia as it opens SL Casino Riga.
| SHOUT OUT |
Congratulations to Better Collective for winning its seventh Børsen Gazelle Award! The said award lauds companies which have sustained financial growth at least four straight years.
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