Sport & iGaming Conference 2011

Sport & iGaming Conference 2011

Sport & iGaming Conference 2011

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Sport and iGaming Conference – November 23rd 2011.
The inagural Sport and iGaming Conference, held in London in November 2010 was a resounding success with industry leaders adressing a packed out and engaged delegation. We are proud to announce that the Sport and iGaming Conference will return to London on November 23rd at the home of our sponsors Pinsent Masons LLP.

Topics for discussion at this year’s conference include:

  • The last twelve months in the business… and what’s next
  • Football gaming sponsorship success stories
  • iGaming sponsorship from a legal perspective
  • Better activation through technology
  • Marketing and sponsorship – what works
  • Exclusive research from leading research house available ONLY to delegates

About the Sport and iGaming Conference

Online gambling brands are the fastest growing sponsor of professional sport . In the UK alone, 28 per cent of Premier League and Championship football clubs have a gaming company as a shirt sponsor. In response to the massive growth of this sector, the leading information providers in the sport and igaming industries, SportBusiness Group and iGaming Business have allied themselves to develop a new conference – Sport and iGaming 2010.

Held at the London headquarters of our sponsor, international law firm Pinsent Masons LLP, for the first time a conference took a detailed look at all aspects of sport and iGaming – the sponsorship and marketing opportunities, the evolution of offline to online betting, the legal details, risk and reputation protection, the sponsorship success stories, the data behind the campaigns and the future of this industry.

In exciting, fast moving industries such as this, information, data, best practice and networking is crucial. This conference will deliver all this and more.

Speakers at the 2010 event included:

  • Leo Thompson, Head of UK Sports Marketing (Betfair)
  • Nick Hawkins, Head of Legal Services (Danoptra) and former Shadow Minister for Gambling
  • Mike Falconer, CEO (Bettorlogic)
  • Kevan Moretti, Head of B2B Services (Racing Post)
  • Phil Balderamos, Head of Corporate Marketing and Communications (Sportech)
  • Steve Keall, Senior Associate (Pinsent Masons LLP)
  • Mike Shaw, Director, Marketing Solutions (comScore)
  • Alex Gough, CEO, (Professional Squash Association)
  • Jackie Fast, Managing Director (Slingshot Sponsorship)
  • Oliver Codrington, Co-Founder (Global Sports Integrity)
  • Andy Lulham, Head of UK Sports & Marketing PR (Betfair
  • Kevin Roberts, Editorial Director (SportBusiness Group)
  • Michael Caselli, Partner (iGaming Business)

Content for discussion included:

  • iGaming and major events sponsorship
  • The ethical challenges of gaming sponsorship
  • iGaming sponsorship from a legal perspective
  • The changing way we bet
  • Sponsorship success stories
  • Exclusive research from leading research house comScore, available ONLY to delegates
  • Fantastic networking opportunities