BtoBet is pleased to announce its partnership with the market leading supplier of end-to-end digital gaming solutions, NYX Gaming Group, to provide a seamless integration to its Open Gaming System, NYX OGS.
Kostandina Zafirovska, BtoBet’s Chief Operating Office stated, “I firmly believe the combination of BtoBet’s technological platform with NYX Gaming Group’s high quality digital games will perfectly fit players’ needs and expectations worldwide.”
Zafirovska continued, “The NYX OGS Casino solution works seamlessly with the business analysis solution included within the BtoBet platform. Together we offer Gaming intelligence across their whole suite of games. In fact, it provides real time and accurate data analysis per customer in order for the operator to automatically segment the player base. Ultimately this allows for the delivery of the right product at the optimal time for every player, using the best performing games for specific promotional activities and more effective ad hoc marketing campaigns.”
David Flynn, EVP of Business Development at NYX Gaming Group commented on the move, “This agreement with BtoBet represents a strong partnership and allows us to further expand into regulated markets. We are delighted to have a partner who can deliver extraordinary knowledge based on Artificial Intelligence and innovation, which we can apply to the gaming experience across our extensive range of desktop and mobile casino games via the OGS. Our design studios conceive ideas and concepts that deliver an exceptional experience to players and operators alike. Partnered with BtoBet’s omni-channel platform, we will elevate the ability of operators to attract, retain and increase the lifetime value of players. We look forward to working with the team at BtoBet and growing our respective businesses.”
Zafirovska concluded, “The outstanding NYX OGS games portfolio, together with BtoBet’s efficient gaming intelligence and reporting, provides a vital strategy for operators to stay competitive and ahead in the gambling market.”
BtoBets’ intelligent platform, B Neuron, is a powerful omni-channel Sportsbook and Gaming platform, built to simplify and expand daily operations for B2C operators.
For more information, contact:
Kostandina Zafirovska, COO BtoBet
Email: [email protected]
Phone: +356-27135974
http://www.btobet.com/
David Flynn, EVP Business Development
NYX Gaming Group
Email: [email protected]
Phone: +46-8-121-36400
http://www.nyxgaminggroup.com/
About BtoBet
BtoBet is a pioneer in new technologies for iGaming operators and the betting industry by using technological intelligence as its main base for its products. It offers unique, customizable, secure and flexible cloud-based systems delivering unprecedented capabilities to drive sportsbook and iGaming business. BtoBet has 13 offices. The Technical team of the company is in Skopje and has an ever growing team of developers. BtoBet’s dynamic Sportsbook team operates from Rome, whilst Malta hosts the commercial and marketing center. Visit our site on: www.btobet.com.
About NYX Gaming Group Limited
NYX Gaming Group Limited is a leading digital gaming provider headquartered in Las Vegas, USA with a staff of more than 1,000 employees based in over a dozen countries across Europe, North America, Asia, and Australia. The Company provides one of the world’s largest portfolios of leading content and technology to some of the foremost gaming operators, lotteries and casinos across the globe. NYX also has one of the broadest distribution bases in the industry with over 200 unique customers and the widest portfolio of content available from their own global studios and broad partner network. The diversified game catalogue delivers content across web and mobile formats, focusing on Bingo, Casino, Lottery and Sportsbook verticals.
NYX Gaming Group was honored in one of the most competitive categories with the 2016 Best Platform Supplier award at the iGaming North America Awards (iGNA) – a testament to NYX’s commitment to innovation and product development. NYX’s Open Gaming System (OGS™) was also recently named 2016 Platform of the Year in acknowledgement of its position as the industry’s market-leading gaming offering, which allows licensees to leverage the best-of-breed multi-vendor casino content from around the world.
NYX Gaming Group Limited is listed on the TSX Venture Exchange under the symbol (TSXV: NYX). http://www.NYXGamingGroup.com
