LONDON 28.01.2016 – SportQuake, the award winning sport marketing agency, has today announced the opening of new Hong Kong and Beijing offices as part of their expansion into the China market.
The growth represents another milestone for SportQuake in a year that marks its 10-year anniversary since being founded by Matt House, the former Tottenham Hotspur Commercial Director. The agency has delivered over £150 million worth of partnerships between sports rights owners and brands since opening in 2006. Recent highlights include football partnerships with Arsenal, Manchester City, Liverpool and Tottenham Hotspur, alongside 13 front of shirt sponsorships in the Premier League (EPL) and La Liga.
The move to add on the ground presence in China will help the agency maximise the rapid increase of commercialisation of sport in the region. Specifically transporting western brands and ideas into the Chinese Super League as well as Chinese brands and ideas into top flight European leagues, primarily the EPL, La Liga and Bundesliga.
Matt House, CEO and Founder of SportQuake said: “We have strategically located to be closer to our partners and expand into new and important markets. I am excited to be opening our first overseas hubs in China. At the same time – we are not overlooking our UK head-quarters and I’m really pleased with the restructuring of the business in 2015 with extra investment in specialist resource which has been well received by our clients.”
In addition to the overseas expansion, the London head-quarters has undergone an internal restructure which has seen the team expand and divide into four major pillars offering clients a full service:
Research and Insight – Data and insight for all planning processes
Product Development – Market leading propositions for both brands and rights owners
New Business – Value identification, negotiation and new rights creation
Activation – Full range of ROI generating marketing services
“The new business structure offers our clients a full service consultancy that delivers award winning strategy and identifies value in the marketplace to deliver maximum returns on investment.” said House.
To find out more please visit www.sportquake.com
SportQuake
Mission: To create work with rights owners and brands to deliver world-leading two-way partnerships.
SportQuake is an international sport marketing agency that has been operating since 2006.
SportQuake specialises in buying and selling high-value sport marketing assets including stadium naming rights, shirt sponsorships, official partnerships and a full range of digital, social and content rights.
The agency’s client base works with an extensive range of marketing rights covering Europe’s leading football clubs including English Premier League, La Liga, Bundesliga, Serie A and other important events.
SportQuake’s involvement in high profile and pioneering market transactions has built an extensive network of clients, particularly in Premier League, gaming and media verticals.
The agency is a trusted adviser to many long-standing clients, providing strategic and expert advice to rights owners, brands and investors.
Matt House CEO and Founder Profile
Previous experience – ZZenithOptimedia, Sportal.com, Sky Sports and Tottenham Hotspur
Hired by Daniel Levy to set up and spearhead Spurs commercial division, designing and implementing a commercial program that saw revenues increase by 500% between 2002-06 including the third biggest Premier League shirt deal ever.
In 2006, set-up sports marketing agency SportQuake and has delivered over £150m worth of revenue to rights holders across over 125 partnerships.
Pioneer for the Asian gaming market in the Premier League. Source and negotiated partnership right’s that have now become industry standard.
Additional information
857m viewers of Premier League (EPL) in Asia + Oceania accounting for 30% of total global audience.
The CSL’s average attendance is on par with La Liga, Serie A and Bundesliga (20,000 – 25,000)
China is the leading international investor of EPL and La Liga coverage.
Record breaking 2,565% increase of broadcast fees in CSL this season from £6.38m (2015) to £170m per season (2016-20).
China Media Capital and CITIC Capital invested £265m for a 13% share of City Football Group, owners of EPL club Manchester City.
LeEco intend to buy 50% stake in the CSL’s oldest club Beijing Guoan, valuing the club at £430m, ranking them alongside Atletico Madrid and Inter Milan in Forbes’ top 20 most valuable football clubs.
Chinese President Xi aims for sports industry in China to be worth £500bn by 2025
For further information please contact
Nick Stone, Head of Activation – [email protected] 07725635190
Sam Weaver, Content and Digital Planner – [email protected] 07720946660
