In this interview with CalvinAyre.com’s Rebecca Liggero, Casumo CMO Hanne Aimonen discusses how gamifying online casino products can solve the industry’s problem of short player lifetime.
Short player lifetime is one major problem that many online casino companies face.
Hanne Aimonen, CMO of Casumo, said players change casino products after three months on the average. This is a problem that Casumo had to address when it was launched three years ago.
“We want to solve that problem and that’s when we came up with the idea of building a meta game, the actual casino adventure on top of the casino product,” Aimonen told CalvinAyre.com.
At Casumo, Aimonen said players not just play with real money, they also go on an adventure where they climb up levels, win trophies and even valuables.
“We give them physical rewards in addition to bonuses… and we see that that is working from a perspective of keeping our players longer,” she noted.
Now, Casumo is trying its hand outside of Sweden, Finland and Norway, starting with a license to operate in the UK market.
“Historically, Scandinavia has been our core market and now we are going to focus more on UK. We’ve seen that Casumo has been attracting already a lot of UK players. The product is interesting for the UK market and that’s why we already seen the success in UK and it feels like a natural step for us to acquire the license and to enter the UK market as well,” Aimonen said.
Casumo also has to thank its partners and affiliates who continue to work with the company, especially now that they’re about to step into the very saturated UK market.
“The key for us is to be professional in the corporation that we have and really give the best possible service for affiliates,” Aimonen said. “I mean, we appreciate our business partners and we value them a lot so we take good care of them as well.”
