On February 11, the sports betting app Kwiff confirmed that Charles Lee had been named its new chief executive officer. This move had already taken effect at the start of this year.
Lee had formerly
served as the Head of Sportsbook at Kwiff, and will now be tasked with helping lead the company into their next stage of commercial development. This includes expanding operations to provide for B2B capability.
Lee is the third CEO to run Kwiff since it was established in 2014. He replaces Philip Lofgren, who served for the last three years. Co-founder Karl Engström was its first CEO.
Lee is the former head of trading of Fitzdares, one of the leading private bookmaker operations in the United Kingdom. According to his LinkedIn profile, Lee served as the Head of Sportsbook for eight months, following a four-month tenure as a consultant with Kwiff. The new CEO graduated with honors from Newcastle University in 2008 and finished an advanced development program at the Cranfield School of Management in 2017.
He was named to his new position in January, but no official announcement was provided recognizing his promotion. Now with the cat out of the bag, so to speak, Lee has provided his own comment on being named as the top executive at Kwiff.
“It’s a very exciting time for Kwiff, we’ve seen considerable growth in 2019 which we will look to continue this year and beyond. We want to build on our success within the UK and have plans to explore new markets and expand on our already successful proprietary technology platforms.”
Kwiff have long touted themselves as being able to provide “supercharged” odds for players, by providing information and insights and then teaching users to rely on their “gut instincts” to place bets. They offered their Apple iOS application in June 2016 and were on the Android OS a year later.
