Dennis Wise launches the inaugural ‘Sportsperson with a Personality Award’ – sponsored by kwiff


–  The award aims to reward sportsmen and women who are loved for reasons beyond their sporting talent and achievements
–  Peter Crouch, KSI AND Alex Scott amongst the names on the shortlist
–  A survey of thousands of kwiff customers provided the longlist, before the shortlist was finalised by the ex-Chelsea and Wimbledon legend
–  Winner will receive £5,000 to be donated to a charity of their choosing

DENNIS WISE LAUNCHES THE INAUGURAL ‘SPORTSPERSON WITH A PERSONALITY AWARD’ – SPONSORED BY KWIFFLONDON, 12th December 2018: Ex-Crazy Gang member and I’m a Celebrity contestant Dennis Wise launched the inaugural ‘Sportsperson with a Personality Award’ today, the first award designed to celebrate sportsmen and women for their personalities, rather than just their talent.

The final shortlist was selected by Wise himself and features some of the best-loved names in sport – alongside some more controversial choices – after award sponsors kwiff surveyed thousands of customers to compile a longlist. In order to feature on the list, the sporting stars had to meet the following criteria;

–  An entertainer, not just an athlete.
–  Has surprised fans by going above and beyond modern athlete expectations.
–  Has demonstrated charm, charisma and ability to break the overly media-trained mould.
–  Has transcended sport – can be appreciated by the wider public.

The full shortlist of nominees for the ‘Sportsperson with a Personality Award 2018’ are listed below, with rationale provided by the SWAPA ambassador, Dennis Wise:

Football – Peter Crouch

He might be a Championship player now, but his banter has remained Premier League. Open, self-depreciating and very, very funny ‘Crouchy’s’ podcast has shone a light on just how much of a great bloke he is. 

Boxing – KSI 

Sportsperson? Maybe. Personality? Definitely. Not everyone’s cup of tea, but his bout against Logan Paul was YouTube’s biggest ever sporting event. Loud, brash and packing a punch – does he get your vote? 

Tennis – Johanna Konta 

She’s tenacious on the court, but it’s her fight off it that gets Johanna Konta on the list. Be it gender equality or shoddy umpiring, Johanna slams injustice as hard as a cross-court forehand. 

Football – Alex Scott

A legend as a player and in this summer’s World Cup, she proved she’s a legendary pundit in the making too. Well informed, likeable and by definition a game-changer, Alex Scott is a pioneer for personality as well as women’s sport. 

Football – Harry Redknapp 

He’s been a football hero in the dugout for years and now thanks to the jungle, he’s a national treasure too. What’s more, he even showed he can survive without Niko Krancjar. Come on ‘Arry! 

Boxing – Tony Bellew 

He lost his farewell fight, but his humble, grateful, down-to-Earth approach made Tony Bellew one of the most popular British boxers of this era. He loves his city, he loves his fans and, I believe he’s mentioned them a few times, he loves his wife and kids too.

Boxing – Tyson Fury

Tyson Fury should be celebrating two massive victories this year, but while one was denied by the scorecards, his conquering and publicising of mental health issues was a unanimous victory. He may have been denied the WBC belt, but with everything else he’s achieved this year – he’s the undisputed ‘People’s Champion.’  

Golf – Tommy Fleetwood  

What do the Ryder Cup and Tommy Fleetwood have in common? They both make golf fun and for that alone, he’s got to be in the running. In all seriousness, his ‘bromance’ with Molinari lit up the tournament this year – he’s a hole-in-one of a kind. 

Paralympian – Hannah Cockroft 

She’s gone from track star to tractors on Countryfile, caused giggles on The Last Leg and she’s a sporting legend too. Hannah Cockroft’s funny, warm and friendly persona has taken her to a new level of entertainer.

Football  – Charlie Austin 

Charlie Austin’s on the list for saying what we’ve always known – refereeing can kill the game. His supercharged rant was something all football fans, from all clubs, could relate to and broke the boring football interview mould. My ex-colleagues at Wimbledon and Chelsea would be proud. 

Rugby Union – James Haskell 

Put bluntly, the bloke is hilarious. Unfortunately injured for most of 2018, the upside was more of ‘The Hask’ on social media and be it winding up his other half, or taking the pistachio out of his own punditry, he’s proper nuts in all the right ways. 

As well as the honour of winning the inaugural ‘Sportsperson with a Personality Award 2018’ crown, the winner will also receive £5,000 to be donated to a charity of their choosing.

The eventual winner will be decided exclusively by a public vote, with the winner announced on 13th December 2018. To enter your vote, head to

Speaking as he announced the inaugural shortlist, Dennis Wise commented: “As someone who played alongside Vinny Jones and John Fashanu in a team that saw off the likes of Peter Beardsley and Alan Hanson, I’ve seen how impactful personality can be, so I’m really looking forward to seeing who the public respond to.

“As sportspeople it’s always important to remember that while you are undeniably in a results business, you are in the entertainment business too. You don’t need to win every accolade within your sport to be seen as a champion of the people, which epitomises what this award is all about. We’re after people who don’t just win medals and trophies, but hearts and minds.”

Daniel Skold, CMO of kwiff, the sponsors of the inaugural Sportsperson with a Personality Award 2018 added: “Football is the most obvious example, but the increased professionalism in all sports has created a disconnect between everyday sportspeople and everyday people.

“As fans, we don’t just want victory, we want entertainment too. The sportspeople on this list do just that. They kick the status quo into touch, drive boredom into the rough and massacre sporting monotony. At kwiff we supercharge the betting experience, these are the guys and girls who supercharge their sport, taking good to great via their personalities. There’s a reason David Beckham will always have more followers than Michael Owen.”

“Be it via their general character, good humour or relatability, we are proud to sponsor the first awards which seek to truly recognise personality and not just those who have won everything.”

For more information, contact the kwiff team at Ready10 via [email protected]


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