Racing Post Group rebrand as Spotlight Sports Group


Monday 3rd February 2020 – Racing Post has announced that it is rebranding the group of companies it owns as Spotlight Sports Group. There are now four businesses in the group, including Racing Post; Apsley (My Racing and Free Super Tips), ICS (Independent Content Services) and ANZ Bloodstock. They will be known collectively as the Spotlight Sports Group.spotlight-sports

At ICE 2020, the group will showcase the variety of services on offer with a core purpose to make sports betting brands shine. The group’s services – media (advertising and sponsorship), content, retail, trading, agency and translation – can support bookmakers at every stage of their customers’ journey, whether it be finding, reaching, acquiring, engaging, stimulating or retaining them.

Spotlight Sports Group will be home to highly successful brands in the betting world including Racing Post, one of the most recognised and trusted names in sports betting with more than 34 years of intimate industry experience. The global reach and sports expertise are further strengthened by My Racing, Free Super Tips, Pickswise and Intellr. The specialist international agency services, ICS Digital and ICS translate, help improve clients’ effectiveness in the marketplace by driving extended reach and increased traffic through performance marketing and by providing expertise in SEO, content marketing, digital PR and translation services.

Allsported, launched in 2019 with partners Banach Technologies and TXODDS, is the best-in-class horseracing trading solution that employs the latest in modern, dynamic and flexible technology providing bookmakers with a comprehensive end-to-end racing service to help grow market share in the multi-billion pound global horseracing market.

Spotlight Sports Group has a huge breadth of content, product and marketing expertise across multiple sports, territories and languages. Increasingly using AI to power new customer experiences such as the launch of the Intellr in-play football product in 2019. The Spotlight Sports Group are now able to work more closely than ever with partners to deliver the audience, products, content and support they need.

Alan Byrne, Chief Executive and Editor-in-Chief, said: “This marks a significant moment in the history of Racing Post. We are no longer solely a print and racing business, though the Racing Post will always be our flagship brand. Our group now offers a wide range of valuable services to bookmakers and other partners. We have a number of brands and services, but what unites them is a commitment to quality and to offering compelling content across a wide variety of sports.”

Louise Agran, Chief Marketing Officer, said: “Spotlight is associated with shedding light and intense scrutiny which reflects how we help our customers across the group. We introduced Spotlight when we launched the Racing Post in 1986 to give our customers a complete snapshot of each horse’s chances and we continue to use it on our products to this day. It makes sense to maintain this strong connection with the Racing Post brand and the Spotlight Sports Group brand identity also benefits from being easily understood, visually strong and works in an international context which is important for our expansion plans.”

For any further information about the Spotlight Sports Group, visit or contact the commercial team through [email protected]