Supplier to showcase new product at ICE London 2020
Malta 21st January, 2020 – ORYX Gaming, a Bragg Gaming Group company (TSXV: BRAG, OTC:BRGGF), has launched a new Data Analytics Platform that can be used as a module integrated into third-party player account management systems (PAM) or as an addition to the ORYX iGaming Platform.
The advanced platform allows real-time collection and analysis of data from internal as well as third-party systems, enabling operators to gain a better understanding of its customers and effectively segment, target and engage them by triggering activities based on behaviour and preferences.
Real-time data is collected and processed from the ORYX iGaming Platform, ORYX Hub, and the ORYX Sportsbook as well as from third-party transactional systems, management systems, content providers, service providers, products and websites.
This offers operators a data-powered, cutting-edge and flexible solution to drive player engagement, conversion, retention, loyalty and player value.
The platform comes with an analytical sandbox tool, which enables operators to deep dive into the data and develop advanced player segmentation, loyalty schemes and recommendations, all driven by machine learning algorithms.
The Data Analytics Platform is the foundation of the ORYX Player Engagement Platform, which ORYX is set to launch, and will offer highly advanced features, such as targeted promotions, multi-channel campaign management, as well as real-time event management, a system for direct player engagement.
Matevz Mazij, Managing Director of ORYX Gaming, said: “Having a scalable data analytics platform which governs highly granular data is the cornerstone for an enhanced gameplay experience.
“The ORYX Data Analytics Platform takes gaming operations to the next level as it enables a deep understanding of players and allows operators to engage them in real-time and maximise the player value.”
To find out more about the ORYX Data Platform and the Player Engagement Platform, visit the ORYX team at ICE London 2020 at Stand N1-343 between February 4th and 6th.
About ORYX Gaming:
ORYX Gaming is an innovative B2B gaming solution provider. Leveraging their industry-leading technology, ORYX offers a turnkey solution, including an omni-channel retail, online and mobile iGaming platform, as well as ORYX Hub, an advanced content aggregator, product integration and marketing platform, which includes sportsbook, lottery, marketing and operational services. Renowned for its rapid and seamless integration, ORYX Hub combines casino, slots, live dealer, lottery, virtual sports and instant win game content from top tier gaming content providers, along with proprietary content, and is fully compliant with major regulated jurisdictions, allowing operators to access over 8,000 world-class games through a single account. Content partners include Gamomat, Kalamba Games, Golden Hero, Givme Games and several other integrations, such as Quickfire, Greentube, NetEnt, PlayN’ GO, NYX, EGT, Evolution, Realistic, Kiron, Amatic and iSoftbet. ORYX is a member of Bragg Gaming Group (TSXV: BRAG, OTC:BRGGF), a global next-generation gaming group.
