27 December 2019: Parimatch, the international bookmaker holding, today announces that it will sponsor the leading esports team Virtus.pro for a further two years, including the 2020 CS:GO and Dota 2 tournaments.
Stepan Shulga, Head of Esports at Parimatch:
“Virtus.pro was our first big esports sponsorship deal, and we are excited to be continuing this partnership for a further two years. Virtus.pro are one of the most recognizable teams in the esports world, and became even more formidable in 2019 by signing its strongest CS:GO roster to date. The Dota 2 team is also showing signs of great success. At Parimatch, we want to support teams and individuals who are fired up to win, and are committed to entertaining their fans. Virtus.pro, go for the victory!”
Sergey Barkhudaryan, Commercial Director of ESforce Holding:
“We are delighted to be partnering with Parimatch again, and it is great to see our relationship strengthen and develop in different areas of the esports arena. Sponsorship from a brand as famous as Parimatch will help Virtus.pro strengthen its position in esports whilst also delighting their fans. We are confident that our partnership will be a great success.”
Earlier this year, Parimatch partnered with ESforce to launch the Parimatch League, with the Virtus.pro team the inaugural winner. The prize pool was $75,000, with the winner receiving $40,000. The second tournament is scheduled for the first half of 2020, and the prize fund has already increased to $100,000. Parimatch also acts as a regular broadcast partner to the international tournaments from RuHub studio, and was an official partner of EPICENTER CS:GO in 2019.
Parimatch is an international betting holding that, over 25 years of active development, has transformed into one of the recognized leaders in the European betting industry. Parimatch has over 2,000 employees worldwide, serving nearly two million customers and covering more than 20 sports in 60 countries, 200 leagues and 600 sports events every day. The main office of the company is located in Cyprus, and the brand itself is represented in many countries, including Cyprus, Belarus, Russia, Kazakhstan and Tanzania. The brand is an active player in the sports marketing market and is a partner of FC Apoel (Cyprus), FC Shakhtar (Ukraine), Forze Esports, Virtus.Pro (esports) and many other teams and federations. Based on the results of the independent SBC Awards 2019, Parimatch won the Marketing Campaign of the Year 2019.
ESforce Holding is one of the largest esports organizations in the world and a leader in Russian computer sports. The holding company unites all key areas of the e-sports business: from organizing international tournaments and creating professional content to publishing or advertising. ESforce owns more than 220 popular Internet resources with a total audience of 12 million subscribers and 114 million unique visitors per year, which cover 90% of eSports broadcast viewers in Russia and the CIS, as well as covering a significant part of the profile international audience. In 2018, the holding entered the structure of the largest technology company in Russia – Mail.Ru Group.
