Montreal, QC. 26th June 2019 – Income Access, Paysafe Group’s marketing technology and services provider, has won in the ‘Affiliate Software Supplier’ category at the prestigious eGaming Review (EGR) B2B Awards. Held yesterday evening at The Tower of London, the 2019 EGR B2B Awards recognised the very best service providers in the online gaming industry.
Income Access’ win marks the fifth time in the last seven years that the affiliate tracking and reporting technology provider has received the ‘Affiliate Software Supplier’ honour. The 2018-2019 judging period saw Income Access enjoy a strong year in which its platform powered the affiliate programmes of leading iGaming brands across an array of markets, including Ladbrokes Coral, Ladbrokes Belgium, Pennsylvania Lottery, PokerStars, and Safaribet Kenya.
Over the past 12 months, Income Access introduced a range of updates to its platform, including a new feature to facilitate communications between affiliates and their respective affiliate managers. The company also recently enhanced its solution through significant security updates and new third-party technology partnerships to address the evolving needs of clients.
These and additional upgrades further complemented Income Access’ extensive tracking and reporting capabilities. Featuring over 30 reports, the platform’s analytics help both operators and affiliates to shape their marketing strategies. The software has been specifically developed to support the implementation of multi-channel strategies, allowing operators to track, measure, monitor and optimise all digital marketing campaigns.
The 2019 EGR B2B award also recognized Income Access’ exceptional customer service. As well as the dedicated support of the company’s account managers, the award acknowledged the expertise of Income Access’ in-house affiliate management team. In the last 12 months, the company added Pennsylvania Lottery to its portfolio of managed affiliate programmes, which also includes the affiliate channels of Bet3000 and Caesars Interactive.
Tara Wilson, Senior Vice President and General Manager at Income Access, Paysafe Group, commented: “We are honoured to see our platform recognised as the leading affiliate software solution for the global online gaming industry. The award reflects the hard work and dedication of our entire team. Going forward, we will continue to evolve our platform and affiliate management services to meet the changing needs of the iGaming industry.”
Income Access’ EGR B2B award follows Paysafe Group winning the ‘Payments Processor of the Year’ award at last week’s inaugural American Gambling Awards, in New Jersey.
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, The Stars Group, and TwinSpires.
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About Paysafe Group
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment experience, an annualized transactional volume of over U.S. $85 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.
Visit us at https://www.paysafe.com/en/.
