Income Access platform and affiliate network will drive programme growth for sportsbook and casino brand
Montreal, QC. 3rd October 2019 – LuckyBet, an online sportsbook and casino brand with a global focus, has announced the launch of its new affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. LuckyBet’s programme will be powered by Income Access’ affiliate software platform and leverage the Income Access Network, the iGaming industry’s longest-serving independent affiliate network, to strategically optimise programme growth.
LuckyBet features a product catalogue that includes offerings from popular game providers such as Patagonia Entertainment, Genesis Gaming, BetConstruct, Pragmatic Play, Evoplay Entertainment, Play ‘n Go, NetEnt, Evolution and many others. These providers offer a variety of games, including sports betting, casino slot games, video slots and virtual sports.
Alongside this extensive catalogue, LuckyBet offers more than 30,000 live matches per month with accompanying live match data, gamecasts with detailed field animations, and real-time video streaming and voice commentary for wagering. Live games are individually managed by a team of over 300 traders who use automated tools for market management and the setting of odds.
Luckybet.com accepts wagers on more than 50 global categories of sports and events, including major and minor leagues, cups and tournaments.
Through its integration with the Income Access Network, LuckyBet will have access to an array of affiliate resources to encourage the growth of its programme. Combining the benefits of that network with Income Access’ reporting and tracking technology, LuckyBet will be able to make informed strategic decisions. The platform’s comprehensive messaging feature will also facilitate communications between LuckyBet and its affiliates, while creative assets will be easily accessible through the Income Access Ad Serving tool.
Affiliates joining the LuckyBet affiliate programme can, for a limited period, enjoy a promotional revenue share commission structure of up to 45% and access to hybrid plans. The brand also provides a wide range of regularly updated creative materials, as well as 24/7 live chat and multilingual email support.
LuckyBet offers a range of promotional features, such as the Casino Welcome Package, for new and returning players alike. Further details for all player promotions can be viewed on its promotions page.
Candice Rudolph, CMO at LuckyBet, said: “At LuckyBet, we aim to deliver the best experience to our players and make it easy to navigate the world of online gaming. By partnering with Income Access to leverage its industry-leading software and extensive affiliate network, our affiliates are extremely well positioned for success, furthering our exposure and brand awareness.”
Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “We’re happy to support the launch of the LuckyBet affiliate programme through both our software platform and affiliate network. These tools will help achieve their acquisition and brand exposure goals, while further expanding our presence in the sportsbook and casino verticals.”
For more information about this partnership, please contact LuckyBet.
About LuckyBet
LuckyBet is operated by B.P.M. Services B.V. and is registered in the E-Commerce Park Vredenberg Curaçao under license No. 1668/JAZ issued to Curaçao eGaming, authorized and regulated by the government of Curaçao.
Luckybet.com provides 24/7 betting availability by accepting bets on all major and most minor leagues, cups and tournaments on various sports and events throughout the world.
Luckybet.com accepts wagers on more than 50 + categories of sports and events. This includes not only the most popular sports, but also poker, politics, TV etc. and also electronic competitions such as StarCraft and Dota 2.
Live games are individually managed by over 300 traders, who use complex automated tools for market management and odds setting.
Luckybet.com are holders of an ISO/IEC 27001:2013 certificate on Information Security. For further details, please see the Luckybet.com general terms and conditions.
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet and TwinSpires.
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About Paysafe Group
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment experience, an annualized transactional volume of over US $85 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.
Visit us at www.paysafe.com.
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