Atlantic City’s Borgata goes all in on sports gambling

TAGs: Atlantic City, borgata, sports betting

New Jersey was the first state to launch sports gambling after the U.S. Supreme Court said lawmakers had been wrong when they approved the Professional and Amateur Sports Protection Act (PASPA) of 1992. Since then, casinos across the state have been pouring money into sports gambling operations and the Borgata has led the way. It was the first to accept a sports wager following the death of PASPA and is now putting the final touches on a major sports gambling project that the brass says will blow everything else away.

atlantic-citys-borgata-goes-all-in-on-sports-gamblingAccording to a press release, the new $12-million Moneyline Bar & Book is coming on June 29. Connected to the sports bar and sportsbook will be another bar and lounge, Level One, that will offer a separate ambiance from Moneyline.

Borgata CEO and President Marcus Glover adds, “When conceiving Moneyline and Level One, we knew we wanted to provide our guests with an experience that was more than a transactional venue for sports wagering. We felt Borgata’s guests deserved something that would advance the market by bringing together sports, culinary, entertainment, gaming, and nightlife into a destination experience.”

Moneyline will offer six sports gambling windows, as well as self-service betting kiosks. The facility will also offer traditional gaming activity, such as 19 slot machines built into the bar and four blackjack tables that will be available in the cocktail lounge. The installations were designed by Nelson Worldwide and also offer a 40 feet by 11.5 feet LED video wall that provides 17 98-inch and 86-inch displays around the 8,000 square feet of floor space. The bar is 35 feet long and offers “flex-back” gaming stools.

The press release also states, “More than a sports book, Moneyline will serve as Borgata’s newest destination bar complete with a dining program by Executive Chef Tom Biglan featuring mouth-watering items like Braised-Sirloin Chili, Giant Bavarian Pretzel with Stone Ground Mustard, Fried Fish Tacos, and the signature Moneyline Burger. The menu will be complemented by a 24-tap craft beer list, nightly entertainment and signature programming that offers something for everyone.”

Borgata already runs operations that allow wagers on races and sports. It will continue to remain active alongside Moneyline and isn’t expected to be changed.


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