The Pakistan Super League (PSL) has a new broadcasting partner for its upcoming T20 tournament. According to an announcement by the Discovery Group’s DSport TV channel, it has signed an agreement with MyTeam11, a real-money daily fantasy sports (DFS) platform, to be the official broadcast co-presenting partner for the tournament.
The PSL T20 began on February 14 and runs through March 17. It is played across six cities in the United Arab Emirates and Pakistan and will be aired on the DSport channel.
The managing director and CEO of DSport channel management partner Lex Sportel, R.C. Venkateish, said of the partnership, “Fantasy sports is a necessity for any sport and league to grow as it’s a natural extension for the fans to stay engaged to their favourite sport even after the live action is over. My Team 11 with their recent associations has only showcased the growing interest and increasing fan engagement in fantasy cricket and hence it was but natural for us to get them on board as the broadcast partners for the Pakistan Super League.
The league has a huge following in India and the fact that last year it was India’s second most watched T20 league is a testimony to its popularity. I am happy to welcome My Team 11 as our Broadcast Partners and I am confident that the Pakistan Super League will scale newer heights in viewership ratings.”
The tournament got underway with the defending champs Islamabad United battling the Lahore Qalandars in Dubai. United came from behind to win, 177/5 to 171/8.
MyTeam11 CEO Sanjit Sihag stated of the partnership, “We are aiming at achieving international presence as a leading fantasy sports organization thus, the said collaborations. We believe our partnership with PSL can reap both the series and us, great results in terms of fan engagement.”
The DFS team has already been a sponsor or a partner with several sports groups. It was involved with the Bangladesh Premier League, the India New Zealand T20 cricket series and the Pro Volleyball Series. It has also recently tapped retired cricket player Virender Sehwag to be its brand ambassador.