Income Access extends marketing tech partnership with Ladbrokes Coral through Belgian sports-betting subsidiary focused on the domestic market
Montreal, QC. 1st February 2019 – Ladbrokes Belgium, the Brussels-headquartered sports betting subsidiary of Ladbrokes Coral Group, has launched an affiliate programme with Income Access, Paysafe Group’s marketing technology and services provider. The Belgium-operated sportsbook’s new programme will be powered by the affiliate platform of Income Access, which unveiled a technology partnership with Ladbrokes Coral’s UK-facing brands earlier in January.
A ‘made in Belgium’ sports-betting brand tailored specifically to the domestic market, Ladbrokes Belgium offers wagering on a wide selection of local football events such as the Belgian Cup as well as other European leagues, including the Champions League and UK Premier League. Available in the official Belgium languages of Dutch and French as well as English, the brand also enables players to bet on popular Belgian sports including cycling and tennis and enjoy virtual sports and an online casino.
The launch of the Ladbrokes Belgium affiliate programme will allow affiliates to promote this high-profile local sportsbook with international brand recognition. Powered by the Income Access platform, which is also used to manage the affiliate channel for the UK-focused Ladbrokes, Coral and Gala brands, the new programme will be overseen by Ladbrokes Belgium’s in-house affiliate managers. The dedicated team is expert on the local gaming market, including regional and cultural differences.
Income Access’ Ad Serving tool will allow the affiliate team to segment campaigns according to language, location, browser setting and other characteristics unique to the Belgian market. Campaign tracking will be available from the customer’s first click through to the last transaction of the player’s lifetime. Additionally, Income Access will facilitate Ladbrokes Belgium’s communications through its comprehensive messaging feature.
Affiliates will benefit from a flexible commission structure covering CPA and revenue share as well as a hybrid of both models.
Simon Mahieu, Affiliate and Project Manager at Ladbrokes Belgium, said: “We believe that a motivated affiliate is a good affiliate. By offering our marketing partners the transparent, easy-to-use Income Access platform, we aim to engage and motivate our affiliates, ensuring the best service possible.”
Tara Wilson, General Manager at Income Access, Paysafe Group, said: “The addition of Ladbrokes Belgium to our roster of partners demonstrates that our recent technology partnership with Ladbrokes Coral continues to evolve. We’re excited to support this brand’s player acquisition in the key European market of Belgium, and positively contribute to its marketing objectives.”
To learn more about the affiliate programme, contact Ladbrokes Belgium.
About Ladbrokes Belgium
Founded 50 years ago, Ladbrokes Belgium is a key player in Belgium’s betting and online gaming landscape. In addition to its extensive retail presence – over 600 sales points all over Belgium – the company offers thousands of betting markets online on a daily basis and always communicates in Belgium’s three official languages to its customers to offer them tailor-made promotions. The company keeps on innovating each year to better serve its customers by giving them new ways for remote betting (including messenger bots) in a responsible, secure, safe and reliable environment.
In 2018, GVC Holdings PLC acquired the group which Ladbrokes Belgium is part of. GVC Holdings PLC is a multinational sports betting and gaming group operating through online and retail channels. The enlarged GVC Group, generates revenues of over £3 billion annually with a workforce of c.28,000 employees and contractors, in offices and betting outlets across five continents.
About Income Access
Founded in 2002, Income Access is a digital marketing and technology company with an independent affiliate network. It specialises in providing affiliate marketing and digital marketing solutions to regulated iGaming, lottery, land-based casino and financial trading companies. Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 brands worldwide. These include: Betfred, Bet Victor, BGO Group, Caesars Interactive, Danske Spil (Danish national lottery), ETX Capital, GAIN Capital, IGT’s Lottomatica, Ladbrokes Coral, Jackpotjoy, Michigan Lottery, Pennsylvania Lottery, Pinnacle, Sportingbet, and TwinSpires.
Paysafe Group (Paysafe) is a leading global provider of end-to-end payment solutions. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, card issuing and online cash solutions.
With over 20 years of online payment experience, an annualized transactional volume of over US $80 billion, and approximately 3,000 employees located in 12+ global locations, Paysafe connects businesses and consumers across 200 payment types in over 40 currencies around the world.
Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments.