PRESS RELEASES

Microgaming celebrates the industry’s longest-running brand partnership with new Lara Croft project

TAGs: Andrew Clucas, Janet Swallow Square Enix Ltd, Microgaming

ISLE OF MAN – To mark the 15th anniversary of a longstanding partnership with Square Enix for the Lara Croft® brand, Microgaming has renewed its agreement to produce a third branded online slot game.

Microgaming celebrates the industry’s longest-running brand partnership with new Lara Croft projectThe exclusive agreement builds on the industry’s longest-running branded relationship, which was penned 15 years ago when Microgaming launched the industry’s first ever licensed branded slot game with Lara Croft: Tomb Raider™ in 2004.

Following the immense success and popularity of that industry-first collaboration, Microgaming developed a sequel in 2008, Tomb Raider: Secret of the Sword™, which sent players on an exhilarating slot escapade to track down fragments of a legendary sword.

Marked for release this year, the new game will once again feature the fearless heroine, ready to lead players on a new quest unearthing ancient trails and rewarding discoveries. The branded slot is being developed by Triple Edge Studios, an independent studio that is providing innovative, high-quality content exclusively for Microgaming.

Lara Croft is one of the most iconic and popular characters in the world. The first ever Tomb Raider video game was released in October 1996 and since then the franchise has amassed lifetime sales of over 67 million units, making Lara Croft the best-selling video game heroine. The pop culture icon has since transcended into a series of successful films, products, merchandise and in online slot form through an exclusive development partnership with Microgaming.

Fans of the iconic adventurer can look forward to a whole new Lara Croft quest, as the latest title is set to join Microgaming’s award-winning portfolio of branded content in the new year.

Andrew Clucas, Chief Operating Officer at Microgaming, comments: “We are incredibly excited to announce the renewal of our historic partnership with Square Enix to develop a new Lara Croft online slot game that honours and builds on the brand’s massive popularity in the gaming industry, film and beyond. 2019 is our 15th anniversary with the brand and we plan to celebrate the unprecedented milestone with a wave of big reveals on another show-stopping stand at ICE.”

Janet Swallow, Vice President of Licensing at Square Enix West, adds: “We look forward to continue working with Microgaming to develop another successful branded online slot game, following the top performances of Lara Croft: Tomb Raider™ in 2004, which marked the industry’s first ever branded slot partnership, and Tomb Raider: Secret of the Sword™ in 2008. We are excited to see a new action-packed Lara Croft adventure launch to the iGaming world and look forward to the big reveal at ICE 2019.”

Microgaming will be unveiling its latest Lara Croft slot and the game’s official title alongside other big reveals at ICE Totally Gaming 2019.

© 2019 Square Enix Limited. Developed by Crystal Dynamics. CRYSTAL DYNAMICS, LARA CROFT, TOMB RAIDER, and their respective logos are trademarks or registered trademarks of Square Enix Limited. SQUARE ENIX is a trademark or registered trademark of Square Enix Holdings Co., Ltd.

For further information please contact:

Microgaming Press Office
01624 727777
[email protected]

About Microgaming

Microgaming developed the first true online casino in 1994. It has been breaking records, breaking new ground and breaking its back in pursuit of original gaming ever since. Developer of thousands of unique, genre-defining casino, mobile, poker, bingo, land-based and multiplayer games, and a pioneer in virtual and wearable gaming, the software giant hosts the world’s largest progressive jackpot network. Its products include Live Dealer, Sportsbook, Business Solutions and Quickfire. Microgaming is an award winner. A millionaire maker. The father of player protection and responsible gaming. And through Microgaming PlayItForward, it is a pillar of its local community on the Isle of Man.

About Square Enix Ltd.

Square Enix Ltd. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content in Europe and other PAL territories as part of the Square Enix group of companies. Square Enix Ltd. also has a global network of leading development studios such as Crystal Dynamics® and Eidos Montréal. The Square Enix group of companies boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 142 million units worldwide; DRAGON QUEST®, which has sold over 76 million units worldwide; TOMB RAIDER®, which has sold over 67 million units worldwide; and the legendary SPACE INVADERS®. Square Enix Ltd. is a London-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.

More information on Square Enix, Inc., can be found at https://square-enix-games.com.

Comments

views and opinions expressed are those of the author and do not necessarily reflect those of CalvinAyre.com