BUSINESS

GVC takes the party to Sweden with platform launches

TAGs: GVC Holdings, PartyPoker, Sweden

GVC Holdings is launching a party in Sweden. The company has announced that it is introducing its partypoker and bwin brands to the country’s gambling market, which has just reemerged after going through an update to its regulatory guidelines.

GVC takes the party to Sweden with platform launchesThanks to GVC, bwin Sweden customers will have access to more than 650 online casino games. Among these are 33 options developed by third parties and others created by GVC’s own studio. The site will incorporate the features and content seen in other bwin sites across Europe for its sports betting activity. There will be more than 650 virtual slot machines and live table games, as well as pre-event and in-play gambling for a wide range of sporting events.

GVC will offer partypoker.se, an online poker portal that will offer a variety of tournaments and games. Among these are the Daily Majors, The Power Series and Super Sunday. In addition, the site will offer Sit & Go Jackpots with prizes that could top $1 million.

According to GVS’s chief operating officer, Shay Segev, “We are delighted to get the year off to a positive start with the launch of bwin.se and partypoker.se. We are confident that Swedish customers will enjoy what we believe is the best and most comprehensive online gaming experience in the market. Launching two new labels in such a short space of time after receiving our licence, demonstrates the flexibility of our unique proprietary technology platform.”

Both bwin.se and partypoker.se will have Android versions available for download. GVC states that it should have an iOS version ready at some point this week.

GVC controls a number of online sites across Europe. In addition to bwin and partypoker, the company also has the bwin Spain Casino, bwin Spain Sportsbook, Sportingbet UK, PartyCasino, Gamebookers and many others.

After the news broke on January 2, it didn’t seem to have much impact on GVC’s stock price. The stock, which is traded on the London Stock Exchange under the symbol GVC, dropped 0.51% and was trading at 683 pence (US$8.58) at 8 a.m. on January 3. It hasn’t seen any improvement and is now trading at 679.50 pence ($8.53) as of this writing.

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