Louisville, KY (Tuesday, May 30, 2018) – With all eyes on US sports betting at the annual GiGse conference in Miami, the assembled audience of top gaming professionals in North America and beyond will be privy to a “first-of-its-kind presentation” when the event opens this week. EquiLottery CEO Brad Cummings will, for the first time in a public or private forum, provide his full vision for lottery games of chance based on live sporting events on May 31st at 3:30 PM at the Biltmore Hotel.
“EquiLottery is best known in the lottery and gaming industries through our development of Win Place Show, a game of chance based on live horse racing,” said Cummings. “But the recent Supreme Court ruling striking down PASPA has allowed us to publicly expand our vision and offer new games to lotteries that will provide more money to the good causes they support. Similar to our racetrack friends and partners, we see this ruling as an opportunity to build on the platform we have already established for Win Place Show. We look forward to transferring this vision to lottery games of chance based on all live sports, including football, basketball, baseball, hockey, soccer, auto racing and golf.”
Cummings’ presentation will outline a vision for this new category and discuss in detail two conceptual games, the first a parlay style game based on live football and the second a higher stakes game based on a live auto race. Complete details, including the patented play style, suggested payouts and odds structure, will be presented to conference attendees. The games will range from smaller daily game options to larger jackpot games designed for multi-state play. All games will allow for the leagues and associations involved to get a piece of the action through a licensing fee as a percentage of sales.
“We’re thrilled that EquiLottery has chosen GiGse as the platform for this first-of-its-kind presentation,” said Clarion Gaming’s Head of Content, Ewa Bakun, which organizes GiGse as well as ICE London. “This kind of forward thinking is what has made Mr. Cummings an important voice in the lottery industry specifically and the gaming industry at large. This is the type of content that makes GiGse a highlight of the conference calendar each year. ”
EquiLottery recently announced the rebranding of its live horse racing lottery game as Win Place Show: An EquiLottery Game. Details of the new game can be found at www.WinPlaceShowLotto.com. This rebranding has set the stage for other live sports lottery games of pure chance to be developed by EquiLottery based on its U.S. and Canadian IP. These games are being developed for implementation by state and provincial lotteries and will become part of the EquiLottery family of lottery games as the company evolves its mission from the development of a single product to pioneering a new game category.
For more information on EquiLottery and its offerings, contact Brad Cummings at [email protected].
For more information on GiGse, visit www.gigse.com.
About GiGse
GiGse’s two-day program, which takes place alongside the co-located Juegos Miami, will feature a wide range of industry debates including the monetization of sports betting and its relationship with Tribal Gaming, the role of technology in growing the gaming industry outside of regulatory boundaries, the utilization of behavioral data in tracking players from mobile to the casino floor, personalization and artificial intelligence as methods of engaging with digital users, as well as an examination of the pace of online gambling regulation and consumer attitudes towards it.
About EquiLottery
The creators of Win Place Show, a lottery game based on the results of live horse racing, EquiLottery has evolved into leaders of a new live sports category for state and provincial lotteries. Developing a series of live sports games of pure chance protected by US and Canadian patents, EquiLottery supports its lottery offerings through a series of products and services that make its games plug-and-play for its state lottery customers. These include systems integrations, plug and play mobile apps, video streaming, intellectual property licensing, sports licensing, horsemen negotiations, calendar development, data licensing, second chance raffle prizes and multi-channel marketing support.
Media Contact
Brad Cummings
(502) 644-1454
[email protected]
