ICS bolsters language services

ICS bolsters language services

Sports content and digital media specialist adds Argentinian Spanish and Swahili to its roster of languages for operators in Latin America and Africa 

Leeds: 25 May, 2018 – Sports content and digital media specialist Independent Content Services (ICS) has strengthened its position as the market leader in localisation and translation by adding Argentinian Spanish and Swahili to its roster of languages.

ICS bolsters language servicesThe company has been providing content and translation services to the sports and iGaming sectors for more than 15 years. Its latest additions take the total number of unique languages offered to 65, plus regional variations of English, Spanish, Portuguese and Kurdish.

The introduction of Argentinian Spanish and Swahili meets the growing demand for services in Latin America and Africa as regulations continue to come into force across both regions.

To meet localisation needs in these markets, ICS recently launched services specifically for Mexico and Colombia. In addition, ICS already offers content and translation services for a number of African tongues including Afrikaans and Yoruba.

ICS provides written, audio and visual content to a number of iGaming operators, and employs only native journalists and translators who have a background in sports betting. The content created includes news, previews and match reports, as well as audio commentaries and video productions alongside SEO, PR and marketing services.

Dean Rayson, Business Development Director at Independent Content Services, said: “Localisation should be a key consideration for operators looking to launch into new and emerging markets in Latin America and Africa.

“Offering punters the right content, and ensuring the accurate translation of this content, can be the difference between success and failure in new markets, especially in the early days when operators are trying to build trust among consumers.

“With our experienced journalists, expert translators and local knowledge, ICS is the ideal partner for anyone looking to establish themselves in Latin America, Africa and beyond.”

ICS Business Development Director Dean Rayson will be attending GiGSE and Juegos Miami next week. To arrange a meeting with him, email [email protected]

About ICS:

Independent Content Services (ICS) is an international content and digital media specialist. We create and supply hundreds of daily stories, features and previews, many hours of live and recorded audio services, video, marketing, translation and more in over 60 languages.