In this interview with CalvinAyre.com’s Becky Liggero, Calvin Kent of ReelNRG explains why it is important to know the subtle differences of global markets before launching a certain offering.
https://www.youtube.com/watch?v=_4c-zBIhuHE&feature=youtu.be
Having a clearly defined target audience and jurisdiction makes it easier for operators to market their offerings and services. While it requires operators to understand everything about their target, it doesn’t necessarily mean that operators need to ostracize people who don’t fit the criteria.
Calvin Kent of ReelNRG underscored the importance of identifying one’s target customers and understanding what they want as precisely as possible. Kent said that his company had already mastered distinguishing the subtle differences between offerings for the European and Asian markets.
Kent noted that the games they offer in Asia have higher volatility since the Asian players like to get bigger rewards. UK players, on the other hand, are more inclined to like five fantastic features and want to have a lot more action, according to the executive.
“We’ve released two [offerings] now, and the numbers have been phenomenal for us. It is crazy for us as a developer because we released two titles and we thought the Shanghai Respin was the bigger one,” Kent told CalvinAyre.com. “It did phenomenal and then Goddess of Asia overtook that one and we were like, ‘Oh that was the one we thought would underperform.’ No one really knows but we do as much as we can.”
Despite their success in the Asian and UK markets, Kent still considers his company a budding online slot content provider. Like all companies, Kent said ReelNRG had its share of birthing pains since its launch in 2014.
The experience taught them to bounce back from adversity, take a step back, and start rebuilding their offerings from the ground up, according to Kent.
“What we did is we built a platform and we put up a perfect solution. We entered the market on one of the first titles, Snow Wild. That was a good opportunity for us. We got all the good particle systems that you can find. You know we really integrate video and audio,” Kent said. “So we came back into the market, we rebuilt our gains back up, and we already had existing operators interested.”
