In this interview with CalvinAyre.com’s Becky Liggero, Income Access VP of Strategy Sarafina Wolde shares her thoughts on the biggest trends in affiliate marketing.
State regulators across the globe craft policies to ensure the markets will run effectively. Without an external regulatory force, markets may not always work properly or effectively.
For iGaming affiliates, the evolving regulatory policies are helping operators innovate their products and offering and, at the same time, serve as nourishment to the industry, according to Sarafina Wolde Gabriel of Income Access.
“It is a very exciting time. We’ve been around for a very long time and we’ve seen a lot of transitions in the industry. The big buzz at the moment is obviously regulation, compliance, and what affiliates need to do,” Wolde Gabriel told CalvinAyre.com. “We really see that as a beautiful thing because it is actually making the industry grow up and it is actually passing this whole social responsibility element of the industry to not just being the operators but now the advertisers and the consumers as well.”
Sarafina Wolde Gabriel: Regulations making iGaming affiliate industry grow up
In this interview with CalvinAyre.com’s Becky Liggero, Income Access VP of Strategy Sarafina Wolde shares her thoughts on the biggest trends in affiliate marketing.
State regulators across the globe craft policies to ensure the markets will run effectively. Without an external regulatory force, markets may not always work properly or effectively.
For iGaming affiliates, the evolving regulatory policies are helping operators innovate their products and offering and, at the same time, serve as nourishment to the industry, according to Sarafina Wolde Gabriel of Income Access.
“It is a very exciting time. We’ve been around for a very long time and we’ve seen a lot of transitions in the industry. The big buzz at the moment is obviously regulation, compliance, and what affiliates need to do,” Wolde Gabriel told CalvinAyre.com. “We really see that as a beautiful thing because it is actually making the industry grow up and it is actually passing this whole social responsibility element of the industry to not just being the operators but now the advertisers and the consumers as well.”
Wolde Gabriel advises iGaming affiliates to be on their toes when it comes to regulatory changes. Policy changes are inevitable for regulators to keep up with gambling trends, she said.
In the UK, for example, Wolde Gabriel said iGaming affiliates need to make sure they are responsibly representing the brands they promote.
“As an affiliate manager, you can’t afford to just relax and just ignore your affiliates, especially the ones that are not necessarily the highest performers,” the Income Access executive said. “You’ll notice that regulators will crackdown on things that are targeting, maybe a younger audience, instead of an older audience. It’s just basic things that people are going to have to stay on top of it rather than just sit down and not worry about it.”
Wolde Gabriel also shared her thoughts on the latest regulatory developments in the United States, particularly on the recent online gambling expansion law in Pennsylvania. She said operators rejoiced when Pennsylvania finally allowed players to place bets online, in airports, and at truck stops..
“It has been long coming, we’ve all been talking about it. You’ve been there, we’ve been there and New Jersey has been there for a while and we’ve seen it grow… but Pennsylvania and all the other markets everyone’s just waiting for,” Wolde Gabriel said. “I hope that it sets precedents for other states to come and open up as well.”
