Successful summer for Better Collective with six acquisitions to expand fast-growing European presence

Successful summer for Better Collective with six acquisitions to expand fast-growing European presence

25th September, 2017 – Better Collective, the world’s leading provider of betting tips, bookmaker information and gambling tools, has overseen a successful summer of acquisitions to further grow the brand.

Successful summer for Better Collective with six acquisitions to expand fast-growing European presenceWith a total of six acquisitions in the past few months, Better Collective has made real strides in expanding their global presence.

SportsFreunde, Wettportal, spielautomaten-online, Pull Media, Casino Lounge, and Where-to-bet have all become part of the family, with a further 45 employees being added to the multinational Better Collective organisation.

The UK, France, and German speaking markets were earmarked as major markets for Better Collective at the start of the summer.

The SportsFreunde agreement, which was a company-high acquisition, saw Better Collective reach a deal to take over the leading sportsbook affiliate. The Austrian company’s more in-depth journalistic approach to content aligned well with the core values of Better Collective, providing transparent and objective insights for their users through rich and engaging articles.

Alongside this, the high-quality content produced by Pull Media prompted the big-money deal and the acquired company will now be given the opportunity to grow alongside the three-time nominee for the 2017 EGR Awards.

Michal Kopec, Head of M&A at Better Collective said: “This is an exciting time for Better Collective and our acquisitions this summer speak volumes about the speed of growth we’re currently undergoing.

“We’re pleased to welcome all six companies to the Better Collective family and feel these deals are only strengthening our stance as being one of the industry’s big boys.

“We have plenty more irons in the fire and can’t wait to keep you updated about our plans before the end of 2017.”

About Better Collective

Better Collective vision is to empower iGamers through transparency and technology—this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities

Founded in 2004, Better Collective powers a range of gambling sites and products, including the world’s biggest social network for sports betting,, which generates more than 125,000 new betting tips per month.

The social tipping product brings together and analyses the opinions of over 450,000 users worldwide across 40 different sports. In 2015, was named Best Affiliate at the prestigious EGR Operator Awards.

In 2016, Better Collective launched SmartBets, the world’s first customisable odds comparison site, offering in-depth team and match pages for complete overview, in-play odds and full transparency on bookmaker payouts.

Better Collective’s portfolio includes more than 1,500+ websites and products. This includes DiscoverSlots, the platform that helps users find slots tailored to them, CasinoVerdiener, the go-to place for German casino players, and bettingexpert LIVE, the world’s first in-play tipping app.