New online casino bets on millions of “loyal” Metalheads worldwide
8 August 2017 – MALTA: Fans of Metal music and casino gaming now have the perfect platform for their interests. Metal Casino is launching the world’s first gaming site for hard rock enthusiasts.
Targeting hundreds of millions of Metal fans worldwide, and having already partnered with some of the genre’s major stars, Malta based Metal Casino has been created by a tight team of gaming, music and marketing experts, including former executives at Apple, Microsoft, Universal Music, Spotify and Mr Green, who are also heavy guitar music lovers.
As a pioneer among a new generation of online casino 3.0 operators powered by GIG’s holistic platform service provider iGaming Cloud, Metal Casino will rock the sector with its great portfolio of games and appeal to a niche community – including 400 million Metal fans on Facebook – via a vertical marketing strategy.
The platform will offer games from leading providers such as NetEnt and Microgaming and will launch through front-end partner FAST TRACK Solutions.
Metal Casino has already contracted some major artists from the Metal scene as affiliate partners. Only a small selection of traditional casino affiliates will be partnered, as Metal Casino avoids the revenue share squeeze most major operators suffers from.
Chief Marketing Officer Clas Dahlén, formerly Mr Green’s Country Manager, Sweden says: “Creating a vertical marketing strategy, based on social media, collaborating with Metal artists as influencers and vertical Metal media is a game changing way to penetrate the marketing landscape out there.
“With a loyal fan base, Metal Casino therefore becomes highly marketing efficient. Being relevant creates loyalty and maximizes the retention and ROI,” Dahlén continues.
Dahlén says the teams’ experience as well as statistics from the music industry proves that the Metal community is the most active on streaming services, and they are the most dependable and loyal people in the world.
Metal Casino is set for an international launch in the UK, Germany, Sweden, Norway and Finland. Communication will be only in the “universal language of Metal”, English.
Members can join the Metal Casino’s World Tour, which is one of the site’s games and loyalty programmes. Its own soft currency, MetCoins, will enable members to acquire exclusive tickets and customised merchandise in the Merch Room and get a chance to meet the world’s biggest Metal bands and artists backstage.
“We have decided to take our joint head-banging sessions to a new level and create some real magic. Collaborating with FAST TRACK Solutions as Front End developers and casino room management we have a strong partner for years to come,“ Dahlén continues
Clas Dahlén describes their different approach: “Metal Casino speaks out loud, we are the underdogs and we don’t give a sh*t about our competitors’ conventional marketing or offers. Keeping it real and staying true to our beliefs is something most people strive for. Few live up to it. Our members can count on us. As our brand platform describes, we are true, relevant and dedicated to our members and our beliefs.
“We are Metal Casino, we go all in for the fans!”
For more information please contact:
Clas Dahlén, Chief Marketing Officer
About Metal Casino:
Metal Casino is the world’s first casino that embraces Metal music fans and casino lovers. Players will be able to win Metal merchandise, concert tickets, meet bands backstage and more. Launched in 2017, its founders have spent over 30 years working in the most successful music, gaming and tech companies in the world, including Mr Green, Universal Music, EMI, Spotify, Microsoft, and Apple iTunes.
Metal Casino, created by Metal music fans for Metal music fans, is licensed by the Malta Gaming Authority and the UK Gambling Commission.
About Gaming Innovation Group:
Gaming Innovation Group Inc. is a fast emerging gambling solutions and interactive entertainment provider. The Company offers cutting-edge cloud-based services via subsidiary iGaming Cloud and B2B performance marketing via daughter Innovation Labs. GIG will be launching its seventh B2C gambling operator brand this fall offering games from the best-of-breed suppliers across the online sports betting and casino industry. The Group operate out of Malta and offices in Marbella, Gibraltar, Oslo and Kristiansand. GIG is listed on the Oslo Stock Exchange under the ticker symbol “GIG”.