Australian social operator set to drive further engagement
London, May 2017 – Social betting operator TopBetta has partnered with digital marketing platform provider OtherLevels in a bid to boost engagement with its customers.
The company is the first in the Australian market to implement web push notifications, which enable a site to deliver offers and content directly to a user’s desktop browser, or a mobile browser on Android devices, without the need to download an app.
This greatly expands a brand’s target audience due to its significantly higher opt-in rates, reducing the acquisition costs incurred by paid search and advertising.
OtherLevels’ digital marketing strategists have also been engaged to support and train TopBetta’s in-house team to implement methods to maximise opt-in and engagement rates, which will lead to increased customer activity, revenues, and loyalty.
Head of Product at TopBetta, Bryan Kelly, said the results of a trial had produced opt-in rates of 15% and click through rates of 6.1%, suggesting very strong commercial returns directly attributed to web push.
He added: “We are very pleased with early results from using web push as a communications channel. It has already exceeded our ROI target seven and a half times within the short pilot period.
“We look forward to integrating this channel further with personalisation, abandonment recovery, and increased user engagement initiatives.”
OtherLevels CEO, Brendan O’Kane, said: “We are excited that TopBetta, a global leader in social betting, has selected OtherLevels. It is another important win, as we continue to grow our footprint in the world-wide social and real-money gaming sectors.
“It also demonstrates our sophistication in digital messaging, and expertise in strategies to maximise acquisition conversions and reduce the costs of re-acquisition by paid media re-targeting.
“We look forward to working closely with TopBetta to continue to deliver innovative messaging solutions, while supporting their growth and expansion.”
About Other Levels
Other Levels is a leading second-generation digital marketing platform with offices in San Francisco, London, Brisbane and Melbourne. OtherLevels is at the forefront of the enterprise marketing transformation being driven by the massive shift to mobile. The OtherLevels digital marketing platform enables marketers to engage and retain their audience across desktop, mobile web and apps. The company’s gambling clients include Ladbrokes Coral, GVC Holdings, Betfred, Camelot and Gamesys.
TopBetta Holdings Limited is licensed to conduct race wagering and sports betting under the Northern Territory of Australia, Racing and Betting Act. The Company has built proprietary technology platforms that combine an online racing and sports wagering offering with a fantasy wagering platform and enables sports fans to compete against each other via online tournaments. TopBetta (TBH) is listed on the ASX in Australia.
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