UK EuroMillions remains unaffected by Lottoland

TAGs: Lottoland, UK

–  New evidence shows Lottoland has had no effect on EuroMillions ticket sales, despite claims made by operator, Camelot
– UK customers remain “extremely satisfied” with EuroMillions service
– Ticket sales have, however, been impacted by decisions made by the UK EuroMillions operator
– Lottoland is offering support to the Government to make a full and proper assessment of non-UK EuroMillions betting

May 2017 – Lottoland reveals UK EuroMillions ticket sales have been unaffected since the lottery betting company entered the UK market in September 2015, following evidence submitted to Government.

UK EuroMillions remains unaffected by LottolandLottoland, the world’s leading online lottery betting company, submitted the evidence following extensive analysis as part of its response to the Department of Culture, Media and Sport’s (DCMS) consultation on non-UK EuroMillions lottery betting, which closed last week.

The same analysis highlighted that UK ticket sales were significantly impacted by decisions controlled and taken by the UK EuroMillions operator, Camelot.

Independent research, also included within Lottoland’s consultation response, challenges the assumption that customers might be confused. The majority of Lottoland’s players understand the difference between playing the lottery and betting on the outcome of a non-UK EuroMillions game.

Lottoland CEO Nigel Birrell welcomed the opportunity to respond to DCMS’s consultation, saying:

“Lottoland wholeheartedly supports evidence-based policy making. But the Government themselves accepts there is no evidence that betting on lotteries impacts lottery revenues and returns to good causes in the UK.

“In fact, the evidence and analysis we’ve submitted proves we do not take customers away from Camelot. In truth, it is their own decisions that are having a significant and often negative impact.

“We are keen to work constructively with Government and want to help them build the evidence they need to make a full and proper assessment of non-UK EuroMillions betting.”

Lottoland is calling on the Government to open a review period for a minimum of two years before making a final decision on any regulatory or legislative changes. This will give decision-makers time to evaluate the new evidence and commission further research in order to make a full and proper assessment of non-UK EuroMillions betting.

The company strongly believes that to make a decision at this stage is not in the public interest and would not represent a proportionate public policy response considering there is no evidence-based rationale for intervention.

Lottoland is keen to work with Government, regulators and all interested parties to ensure players in the UK continue to have access to safe and responsible lottery betting platforms with the right information to make informed decisions.

For any media enquiries, please contact the Lottoland team at Frank PR at or on 0207 693 6999

About Lottoland

Since launching in 2013, Lottoland has grown rapidly to become a world leader in the online lotto betting sector.  Innovation, coupled with the freedom to offer players a unique and enhanced lottery betting experience, has been key to the company’s success.

Lottoland boasts a range of exciting options that set it apart from the competition.  By using an insurance-backed business model, Lottoland can offer features such as DoubleJackpot, allowing players to double their jackpot winnings on any lottery.

Players are able to bet on the outcomes of 30 of the biggest lotteries from around the world, with mega jackpots available seven days a week. Major draws available with Lottoland include the EuroMillions, EuroJackpot and America’s PowerBall and MegaMillions lotteries.

The Gibraltar-based business is active in 12 markets, has over 300 employees, more than 5.8 million customers worldwide and achieved revenues in the region of €300m in 2016. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office and the Northern Territory’s Racing Commission in Australia.

Lottoland and Spanish EuroMillones betting

– Lottoland’s betting product provides bets on the Spanish EuroMillones
– Lottoland’s revenues in the UK amount to less than 0.1% of Camelot’s revenues
– The EuroMillions draw is not carried out in the UK, it takes place each Tuesday and Friday in Paris, France


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