BUSINESS

Martin Wachter: Prioritize players’ gaming experience

TAGs: CAI, golden-race, Martin Wachter

In this interview with CalvinAyre.com’s Becky Liggero, Martin Wachter of Golden Race explains why gambling operators shouldn’t obsess much in making the best virtual reality offerings.

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There’s this popular notion among gambling operators that better virtual image in their offerings translates to more players and higher revenue outputs.

It is true that good graphics may attract players to their offerings but reality is, there’s no assurance that they will be supporting in the long run. For Martin Wachter of Golden Race, virtual sports operators should go beyond offering fancy 3D graphics to players.

He said that operators should never forget to consider what players really like in an offering – such as doing realistic odds and keeping the possibility for a lot of players to win their money.

“It’s very easy. The main focus in the end is to have a product which players like. I don’t want to have the best 3D reality stuff. You don’t want to have 3D reality stuff, which if amazing, I go on play Playstation,” Wachter told CalvinAyre.com “Because, at the end of the day, the player goes home with a nice gaming experience and not with the nice picture. This puts us in the lead at the moment. We are the fastest growing virtual company in the last three years and with more than 30,000 outlets, I believe we are one of the biggest in the world.”

Wachter pointed out that more gambling operators right now are getting more and more interested in virtual sports as people turn to the realistic arts. He claimed that the biggest operators they are working with have more traffic in virtual sports than on real sports.

“I remember in 2006 when we started our business, virtual sports was not so popular than now. People are filling the betting store to fill up some gaps when there’s no events on TV. And they made some money, throw it to the guys, ‘ok let’s pay the electricity or the stuff out of this business.”’ he said. “And it totally changed, because the virtual companies, the professional working virtual companies has started making realistic arts to become more close on a realistic bet with the virtual game. I can say from our company that the biggest operators we have doing traffic more in virtual sports than on real sports. Our biggest operator for the moment is doing 150 million tickets per month which is quite a lot.”

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