Pinnacle.com pushes innovation with betting on The Crossfit Open 2017”
London, February 2017 – The Crossfit Open 2017 is upon us. Thousands of athletes from all over the world will be competing for a chance to win the title of fittest man or woman on earth and this year Pinnacle will be in the arena with new and exciting bet markets throughout the event.
The Crossfit season is divided into three stages. The first runs for five weeks between 23rd February and 27th March and includes thousands of athletes worldwide.
The workouts are released every Thursday and the participants have four days to complete the challenge, either via submitting a video or by completing the workouts at a Crossfit affiliate in the presence of a judge. At the end of this period the athletes with the best performances move on to the second stage of the competition, The Regionals.
Depending on which area of the world the athletes come from, they have to make sure that they place high in order to qualify for one of the eight, live regional events that will take place over three weekends between 19th May and 4 th June and compete for a chance to participate at the main event of the year, the 2017 Crossfit Games.
It’s a sport unlike any other and now bettors can enjoy the energy and determination of Crossfit athletes from the comfort of their homes with the best Crossfit odds at Pinnacle.
Pinnacle’s Chief Executive Paris Smith said:
“As ever when Pinnacle enters a new bet market, we had to start from scratch with Crossfit. When our Growth Sports team started pricing the athletes it was fascinating to see them investigate such a new and exciting sport. They started by looking at the competitors and their previous form and then let the customer betting patterns adjust the lines. We’ve also opened up some specials around Mat Fraser and Katrin Davidsdottir that have proved to be very popular – our customers can get in on the Crossfit Specials action here.
Harry Lang, Marketing Director at Pinnacle said:
“Pinnacle is known for bet market innovation and the rapid rise in popularity of Crossfit as both a participation and spectator sport means betting opportunities were the natural evolution. We’re happy that Pinnacle is the first leading bookmaker to offer a significant Crossfit bet market on this new and exciting sport and I’m looking forward to seeing which bet types prove to be most popular”.
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