Casino Kings, iGaming industry pioneers, has recorded bumper levels of player activity in 2016.
The online and mobile casino provider has documented a 27% increase in new account traffic and 48% increase in overall activity in 2016.
This rise in gamer numbers has coincided with the provider’s multiple catalogue expansions over the course of the year.
Casino Kings began the year with an initial launch of 27 NetEnt titles across its web and mobile platforms. That activation was the first of many in 2016, with more top titles launched throughout the year from industry-leading slot and casino game developers such as Blueprint Gaming, Microgaming, the NYX Gaming Group and Genesis Gaming. The Casino Kings mobile portfolio has seen the biggest growth, increasing 38% in the last three months of 2016.
Casino Kings Marketing Manager, Nathan Howes, believes that the flowing update of new additions to the site’s game offering is a big factor in the site’s success.
“As an iGaming hub, Casino Kings needs to offer the best casino games and mobile slots,” he says. “Including new flagship releases from award-winning studios like NetEnt and Blueprint Gaming is a key part of our strategy. The current mobile technology used in Live Casino games such as NetEnt Live makes it possible to offer mobile content to gamers that can now at least equal the content of online sites, if not surpass them.”
NetEnt Live launched in December 2016 amid a fanfare of publicity. Casino Kings ran a promotional event to coincide with the launch that contributed to a rise in iGamers playing Live Casino games as well as their favourite slot titles.
“One of the interesting factors we discovered when we launched NetEnt Live at Casino Kings was that we saw a spike in player numbers enjoying a brand new online and mobile casino experience, but not at the expense of their go-to slots,” says Howes. “We are seeing much more cross-game migration within our player base, itself facilitated by the advent of next-level mobile gaming technology.”
Promotions based on top NetEnt titles was an evident feature of the Casino Kings success story in 2016. In August 2016 Casino Kings introduced an improved welcome bonus to offer up to $/€/£200 as a deposit-match bonus, plus an additional 20 free spins on Gonzo’s Quest, one of NetEnt’s most successful and popular slot releases.
NetEnt is not the only innovative developing studio that has released games at Casino Kings in 2016.
Casino Kings also released a number of titles from NYX Gaming-affiliate Blueprint Gaming, including the Top Cat online slot, Wild Antics, Jungle Jackpots, Slots O’ Gold and Wish Upon A Jackpot.
The Microgaming releases most popular with gamers were the innovative slot-come arcade adventure Mega Money Rush, zombie smash Lost Vegas and the ever-present, ever-popular Game of Thrones. Microgaming backed up its mobile slot credentials by winning the Mobile Product award at the IGA Awards 2017, beating other contenders such as NetEnt in the process.
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