Leading online casino house Casino Kings has announced a further round of iGaming additions to its slots and casino catalogue.
The latest list of high profile titles includes Barcrest’s classic slot, Rainbow Riches, Microgaming’s high-profile Jurassic World release, NetEnt’s latest slot, Butterfly Staxx, and the wild Raging Rhino slot game from Scientific Games.
2017 continues the Casino Kings success story. 2016 was a bumper year for Casino Kings, with the London-based casino and slots provider recording an annual increase in overall account activity of 48%, with a new account attraction rate of 27%. This trend continued in Q1 and Q2 2017, a direction that can be attributed to the site’s continuing strategy of new, high profile games releases. According to Nathan Howes, Casino Kings Marketing Manager, it is a strategy that the site intends to continue.
“Diverse catalogue expansions not only attract new players but also highlight to existing gamers that Casino Kings likes to keep things fresh,” says Howes. “Diversity is the key. While Casino Kings has always boasted an excellent score of titles from leading developers like NetEnt, Nextgen, Blueprint and Microgaming, along with some superb games from independent studios like Thunderkick and 1×2 Gaming, it has previously not offered any titles from IGT or Barcrest. Until now. Rainbow Riches is one of the most popular slots ever made. To offer it as part of the Casino Kings catalogue is a huge boost for us and our players.”
The continued expansions of its gaming offerings has also allowed Casino Kings to grow its mobile presence. m.casinokings.com matched the growth of its desktop site in 2016, reporting 38% growth in Q4. The industry trend for developers to re-release popular classic slots optimized for mobile gaming has been a key factor in this growth. Rainbow Riches, also available on Mobile at Casino Kings, fits this profile perfectly.
Howes goes on to suggest that this industry-wide re-releasing strategy brings classic slots to a new audience. “Modern mobile gamers are used to high-tech video slots and immersive Live Casino games,” he says. “Classic slots offer a retro feel, a unique experience that acts like a time machine for new gamers only used to trendy slot releases.”
Classic re-releases are just one part of the Casino Kings success story. The release of high-profile slots and casino games from award-winning developers like NetEnt and Microgaming draw as much attention, if not more, from iGaming fans as the release of vintage games.
NetEnt’s Guns N’ Roses Video Slot™ won the prestigious Game of the Year award at the EGR Operator Awards in 2016. This followed the success in 2015 of Spiñata Grande™, giving NetEnt an esteemed consecutive double. In 2016 Isle of Man-based Microgaming won the Digital Product of the Year award at the Global Gaming Awards for the third year running.
With a series of blockbuster releases from these developers, and others, set for their debuts, the Casino Kings success story appears set to continue.
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