Supplier launches new initiative to enter mutually beneficial partnerships with entrepreneurs and gaming businesses
2nd February, 2017 – Yggdrasil Gaming has launched a new business initiative that will engage, work with and support mutually beneficial partnerships between the supplier and other gaming entrepreneurs and businesses.
Yggdrasil Dragons will give its new partners access to Yggdrasil Gaming’s world-class technical framework, robust licensing structure, large operator networks and talent teams, as well as direct funding when necessary.
The idea behind the initiative is to allow entrepreneurs and gaming businesses with new and exciting ideas to access Yggdrasil’s vast resources, experience, and knowledge to ensure their proposition goes on to be a big success.
Yggdrasil Dragons will consider any business proposal, but is mainly interested in those that will enable Yggdrasil to enter new markets and product verticals, as well as gaining access to innovative technologies and tools that will enhance the player experience. Of major interest are both live and social products and technologies.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said: “The online gambling industry is fiercely competitive, and we often see individuals and businesses with great ideas fall by the wayside simply because they don’t have access to the right support and assistance to get their proposition off the ground.
“Over the years, Yggdrasil Gaming has built a solid and successful business that includes a powerful technical framework, licensing capabilities in markets all over the world, and a team of talented and amazing professionals that continue to drive us forward. We want to open this up to other entrepreneurs and gaming firms to help them achieve their goals.
“We see this as being mutually beneficial. Our partners can tap into our resources and experience, and in turn we gain access to new game verticals, products, features, tools and ideas. We believe this is an efficient and effective strategy to grow the Yggdrasil business without having to acquire companies and take on the risks that come with M&A.
“We are launching Yggdrasil Dragons at ICE Totally Gaming, and I encourage any entrepreneurs or businesses who want to work with us to come to the Yggdrasil Temple and pitch their ideas to the team.”
Representatives from Yggdrasil Dragons will be at the Yggdrasil Temple, stand N3-140, for the duration of the show and are ready and waiting to hear from individuals, entrepreneurs and small businesses looking to take their innovative idea or product to the next level.
To find out more about Yggdrasil Dragons, visit www.yggdrasildragons.com.
For more information, please contact:
Square in the Air Communications
Ben Cleminson
+44 (0) 20 3586 8267
Yggdrasil Gaming is a provider of superior online and mobile casino games. It has emerged as one of the industry’s most respected and acclaimed suppliers and provides games for some of the world’s biggest operators, including: bet365, Betsson Group, bwin.party, Cherry, LeoVegas, Mr Green, Casumo and Unibet.
The company is headquartered in Malta, with a major development office in Krakow, Poland and a regional office in Gibraltar. The firm holds licences in Malta, Romania, Gibraltar and the United Kingdom.
Yggdrasil’s slots are renowned for their outstanding graphics and gameplay and many have become global hits. They are integrated via the industry-changing iSENSE 2.0 HTML5 framework which allows for simultaneous launches on desktop and mobile, and are supported by BOOST™, a collection of promotional tools focused on engagement and retention via concepts such as Super Free Spins™ and Cash Race, and BRAG, an industry-first concept which allows for the promotion of games via social channels.
iSENSE 2.0 boasts a number of industry-leading features including 16:9 aspect ratio, blazing-fast loading times, a slick UI, advanced localisation, fast-play mode, a no screensaver mode on mobile and games which can continue to play in an inactive tab.
Yggdrasil was the winner of Slot Provider of the Year at the 2016 EGR B2B Awards, Gaming Software Supplier of the Year at the 2016 International Gaming Awards and Software Rising Star at the 2015 EGR B2B Awards.
