Russian Affiliate Congress 2016 is going to start soon, but now the best experts in the affiliate marketing begin to unveil their secrets of business monetization. Google, Yandex and other search engines declared war on artificial links. But can “natural links” survive in such a competitive segment as gambling? Attendees of RACE Conference will learn about it during the report of Matteo Monari, COO of BizUp. The topic of his report – Acquiring natural links in the gaming world: is it really possible? If yes, how? The speaker will cover the following issues: • why link-building is still important; • old and new link-building methods; • shifting from artificial to natural links; • successful link-earning strategies. Matteo Monari is an experienced online marketer, who can talk authoritatively about such complex issues. He is a co-founder and COO of BizUp, one of Italy’s main online marketing agencies. Earlier, he worked as SEO manager for some of the world’s biggest affiliates in the gaming and finance sectors. Today, Matteo’s customers are such gambling companies as Unibet, BetClic, Betsson and King.com. When promoting these companies, the expert focuses on link-building and long term, white hat SEO strategies. Matteo Monari is a constant speaker at the major European conferences devoted to online marketing, including the London Affiliate Congress 2016, Brighton SEO conference 2016, and i-Gaming Forum 2016 in Sweden. This year, expert is going to attend our country. We would like to invite everyone, who wants to listen to Matteo’s presentation in Russia, to visit RACE 2016. You can register on race-expo.ru website.