London – August 2016 – The Premier League blasted back this weekend with plenty of fixtures to whet fans’ appetites for the 2016-2017 season. Data from Worldpay revealed a mammoth 20% rise in the number of bets placed on opening day compared to last year, with more fans than ever hoping to win big as the world’s most exciting football league returned.*
Following Leicester’s fairy-tale League win last season, bookies actually saw an 8% drop in average bet values compared to 2015’s opening weekend. Recreational customers who traditionally deposit lower amounts were drawn in by the prospect of predicting underdog success.
Punters were staking on average £3.55 less per bet than this time in 2015, revealing the extent to which Leicester’s title win has inspired footie fans to try their luck on even the most unlikely teams.
Karl MacGregor, Vice President Gambling, Global eCommerce, at Worldpay said:
“Following the woes of England’s early Euros exit this summer, Britain’s bookmakers were primed to capitalise on one of the biggest days in football. Favourable odds and high reward bets were on offer for fans up and down the country, and with an average £38.65 deposited per transaction, fervent fans rushed out to try their chances.”
*Figures refer to customer transaction data between 06/08 /16– 13/08/16, and are compared to 01/08/15 – 08/08/15.
For more information please contact:
The Worldpay eCommerce Press Office: WorldpayeCommTeam@Golin.com
About the data:
Figures quoted are according to global eCommerce payment transactional data for Worldpay’s regulated gambling customers during August 2016, which include more than 150 of the biggest names in regulated gambling industry. In 2015, Worldpay processed 13bn transactions for more than 400,000 customers.
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