British football-betting website WantMyBet becomes the first startup to give away equity via social media

To promote their crowdfunding campaign, WantMyBet are giving away 1% of their company that is valued at £1.74m.

WantMyBet is a social network for football betting, that enables people to find, share and bet on football predictions. They have recently launched a crowdfund campaign with Seedrs. To stand out from the crowd the three founders decided to launch an exclusive competition on LinkedIn where they are giving away some of their personal shares in the company to one lucky user.

The innovative marketing ploy is the first time a startup has given away equity over social media. Since launching it has already proved very popular and has already been shared hundreds of times, raising over £35,000 on their campaign in the first four days of being live.

This equity giveaway can be compared to a similar campaign by eCommerce startup (Jet.com) who last year gave away 100,000 shares of Jet stock to the person who could sign up the most new users. This week, Jet has just been bought by Walmart for $3,000,000,000 and the competition winner is now a multi millionaire.

To get a slice of the action, all users have to do is, like and share the below post: www.linkedin.com/hp/update/6168381900235829248 or visit www.seedrs.com/wantmybet to invest directly.

For more information please contact [email protected].

– Jet equity giveaway: http://fusion.net/story/54990/guy-got-rich-using-jet/

– WantMyBet iPhone download: https://itunes.apple.com/gb/app/wantmybet/id1107953479?mt=8

– WantMyBet Android download: https://www.wantmybet.com/downloadandroid-app

– WantMyBet website: www.wantmybet.com

– LinkedIn post asset:

British football-betting website WantMyBet becomes the first startup to give away equity via social media

– Continuing the theme of unorthodox marketing ploys, the founders explored another avenue to direct traffic to their crowdfund campaign in the manifestation on DATING APPS. Setting up a fake profiles on Tinder, Happn and Bumble (under ‘Amber Jane’ – see below screenshots) using one of the founders girlfriends pictures (she agreed to help for the good cause). They directed matches to ‘Amber’s’ Instagram with they we presented with the following:

British football-betting website WantMyBet becomes the first startup to give away equity via social media

– Amber Jane’s dating profiles:

British football-betting website WantMyBet becomes the first startup to give away equity via social media

– WantMyBet launched Facebook Live’s first ever football betting show on the opening day of the Premier League season, which will continue every Saturday morning throughout the rest of the season.