Online gambling operator, Tempobet, have agreed to partner with Man City in their Asian-facing business, and Virgin Media takes care of away fans as part of their shirt agreement with Southampton.
What do Burton Albion, Real Madrid and Barcelona have in common?
They have recently entered into sponsorship agreements with online betting operator Tempobet, and Manchester City has also joined the bandwagon.
Tempobet has become City’s regional betting partner for the Asia-Pacific region in a multi-year agreement. The team’s new crest will appear on the Tempobet website, and a selection of City’s top-tier players will be used in photo shoots for the online gambling company, and appear in a new TV commercial.
The club redesigned the Man City crest in 2015 prompting outrage amongst fans who had the old one tattooed on their skin. The club kindly offered a free tattoo removal service for their troubles.
Tempobet Managing Director, Mark Clayton, referred to Man City as a ‘huge name in global football.’ He also recognised the Manchester club’s global appeal when he said that the deal would enable Tempobet to engage with ‘football fans from all over the world.’
The online gambling firm has been busy of late signing a shirt deal with Burton Albion, and betting partnerships with Barcelona and Real Madrid. The former Brazilian free kick wizard Roberto Carlos also joined as an ambassador for the site following in the footsteps of a lot of former professional footballers looking to earn a living minus the boots.
Man City is the favourite to win the 2016/17 Premier League. Bodog has them at +200 to win with their neighbours Man Utd at +300. Pep Guardiola’s side had a bumpy start to the campaign needing a Paddy McNair own goal three minutes from time to take all three points against a stubborn Sunderland side on the weekend. Sergio Aguero had put Man City ahead from the penalty spot in the fourth minute, and Jermaine Defoe equalised in the 71st minute. Aguero is the favourite to win the Golden Boot with Bodog offering odds of +300.
Virgin Media With Innovative Southampton Shirt Deal
I like what Virgin Media is doing at the moment.
A few years ago Sky lost their rights to Champions League football and proceeded to hike the prices up. The cost of watching football on the box is escalating every year with the working class man who can’t afford to watch live football now struggling to afford the armchair alternative.
And this is where Virgin Media step in.
The sponsors of Southampton FC has joined forces with the Football Supporters’ Federation (FSF) to subsidise ticket prices for away fans visiting St Mary’s Stadium. Fans will now pay £20 instead of the usual £30 in line with the FSF’s ’Twenty’s Plenty’ campaign.
“We want our presence in football to be grounded in reality and focused on the people who turn out week in, week out.” Virgin Media’s, Ellie Norman, told marketingweek.com.
Virgin Media also handed out a free drink to the 27,000 fans who turned up to watch their sides opening day draw with Watford, and are paying for 27 coaches to take the home fans to Old Trafford for their tie with Man Utd on Fri, 19 August.
